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San Carlos Marketing Company, S.A. de C.V., a "Grupo Caballero" company was formed to promote San Carlos/Nuevo Guaymas as a destination vacation resort and retirement community. Located only 250 miles south of the Mexican-American border, San Carlos is a destination for today's world. Originally master planned by "Grupo Caballero" in 1963 with infrastructure to accommodate a population of 36,000, San Carlos is a unique resort-retirement community. With a population of only 6,000, and over 8,000 acres and many miles of untouched white sandy beaches yet to be developed, San Carlos has come of age in the 21st century. 
 
 
A message from the founder of San Carlos and Grupo Caballero

" We invite you to visit beautiful San Carlos Nuevo Guaymas, for a weekend or a lifetime"!!

Rafael T. Caballero

 

History of San Carlos

Virtual tour of its Foundation

By John J. Bartlett

I recently interviewed Mr. Rafael Tomas Caballero Corral ( Rafael T. Caballero). Founder of the tourist destination of San Carlos Bay , Nuevo Guaymas , Sonora . Don Rafael was born in Chinipas , Chihuahua on the 18th of September 1923 and this year 2005 turned 82.  He is still active as Executive Director of his Real Estate-Tourist Company “Grupo Caballero”.  Being curious by nature and having heard many stories floating around town, I invited him to give me a “sanitized” virtual tour of how San Carlos came to be, and with a smile and that twinkle in his eye I’ve come to know answered: “It was conceived purely by coincidence”.

The first of many coincidences came when his parents Rafael Caballero Anaya and his mother Trinidad Corral de Caballero decided to leave their home in Chinipas , Chihuahua and brought him to Guaymas , Sonora when he was just one year old.  Years later when he was 12 years old in the 6th grade in elementary school, the next coincidence occurred when he began to get to know the area of San Carlos .  He was exploring the principal zones of the area, starting with “El Estero del Soldado” the estuary, in the Bahia of San Carlos around Punta Double and Punta Pelicano, Piedras Pintas, El Palmar and la Manga, in his weekly excursions with the “Exploradores” (boy scouts) that his instructor promoted at that time with his students.  These images were permanently imprinted in his mind, the beautiful, majestic and magical images of the mountains, beaches and sea.

In his classes of history Rafael learned about the missionaries Salvatierra and Kino who had initiated at the beginning of 1700’s the conversion the local Indians, the Guaimas, Seris and Yaquis. He remembered that in the middle of 1800’s around San Carlos the invasion by the French Count Rousset de Bourbon of the Guaymas port, who was then beaten back by the Governor and General Ignacio Zaragoza.  Remembering also that in 1900 what is now known as San Carlos , Nuevo Guaymas, were the cattle ranches known as “El Baviso de Navarro”, and the owner Cayetano Navarro later subdivided the property between his descendants, which became 4 ranches called El Represo, El Baviso, San Carlos and Los Algodones.  He remembered that Cayetano Navarro had been Presidente Municipal (mayor) of the city of Guaymas .

Many years passed and in 1940 Rafael was working with the English Vice-Consul John Davidson, also President of various important mining companies of graphite, manganese, gold and silver, and by another coincidence he promoted and sent him to be in charge of their new offices in Nogales , Sonora that he successfully administered for many years. In another coincidence he was invited to be President of the Board for the consortium of Mr. John G. George in the world of Real Estate, agriculture and industrial enterprises in the “Valle del Yaqui”, but still retaining his residence in Nogales . In the 20 years that passed Caballero’s business in Nogales prospered and he formed a consortium that he named “Empresas Caballero, S.A.” that included land that was developed in Nogales and Obregon, 500 hectares of seed cultivation in the Yaqui Valley, 245 hectares of legumes for exportation from Guasave, Sinaloa, a flour mill in Agua Prieta, a mill for cotton seed oil in Mexicali, a movie theater, a radio station etc. etc., and also reserves of lands in Magdalena, Santa Ana , Hermosillo , and Culiacan . In his civic activities for more than 12 years he was President of the Improvement of the Civic, Moral and Material Improvements Board of Nogales, and in other occasions director of the Chamber of Commerce and International Organizations, having received the Recognition of the Year of the Arizona-Sonora Association that was presented in Tucson at that time, by the Governor of Arizona, Lic. Raul H. Castro.

Continuing the recollections of the world of relations and coincidences in Nogales , Caballero became good friends with Mr. Gaston, Mr. Cayetano, and Guillermo Mascareñas, heirs of the 4 ranches of San Carlos that had belonged to Mr. Cayetano Navarro that he had explored as a boy scout so many years before.

On the death of his partner John G. George in 1960, Caballero decided to liquidate all his businesses and retire. He purchased his first airplane and quickly decided “where to go”? “For sure Guaymas! The pearl of my youth” he said. He stayed in a Villa at “Hotel Playas de Cortes”, where the administrator Mrs. Eldred Tanar, and promoter of Ocean excursions in that hotel, Tom Jamison convinced him to buy his first yacht. After liquidating little by little into cash his various businesses many friends began asking for loans.  And here surfaced the next coincidence, because one of them was Cayetano Mascareñas who was trying to resolve a problem with his ranch “El Pajarito” in Nogales . Completely unexpectedly  he guaranteed  the loan with his ranch “El Basivo” which contained 4,520 hectares (where the Golf Club and the main part of town now stands), that he had inherited from his father, who also had inherited it from  Don Cayatano Navarro. Months later in the next stage of coincidences unexpectedly Cayetano offered to sell “El Baviso” to Caballero, and even though he had the intention of retiring, he said”purely by instinct I bought it on the spot”. This would not have been of consequence had it not been for the next domino of coincidence falling when his friend Gaston Mascrareñas presented him to his brother in law Antonio J. Bermudez Director  General of Petroleos Mexicano, who quite unexpectedly also offered the adjacent “Rancho San Carlos” with another 4,520 hectares, that naturally he bought by instinct also. Then the next incredible coincidence, Mrs. Irma Fleischer Mascareñas offered the ranch “Los Algodones” with another 4,520 hectares! In other words, without ever even looking he purchased 13,560 hectares, all the lands he had so loved exploring as a boy.  He then understood the message of all these coincidences. “It came to me like a bolt from the blue” he said with that twinkle in his eye, “Create a new tourist destination in the Bahia San Carlos”!

In the first years he decided to understand, define and resolve all the legal problems involved and simultaneously hired consultants for urban planning.  He started modestly with the first phases, opening a highway, electricity cables, water lines, an air strip, building the initial Yate Club, residential lots on the Caracol, RV park, the Hotel la Posada, up to 1963 when the Governor of Sonora Luis Encinas and the Governor of Arizona Paul Fannin inaugurated his first installations.

In 1968 Caballero voluntarily donated to the Federal Government  some lands in the Presidential Resolution for the  endowment of the Ejido “13 de Julio”, 4,979 hectares  were recognized  and respected as “Pequeña Propiedad” (Small properties), later rectified by the Secretary of Agrarian Reform  in 1976,  and later complimented and declared a “Zone for National Tourism Development” for the same surface area published in the official newspaper “Diario Oficial de la Federacion” in 1980 by the Secretary of Human Settlement  and Public Works and Agrarian Reform and Tourism.

         Of the 4,979 hectares retained as “Small Properties”. The Congress of the State set forth in 1963 the town and country estate of Bahia San Carlos, Commissariat of Nuevo Guaymas  2,774.60 hectares  of the lands known as “El Baviso”, and in 1973 the Congress broadened  the country estate to include the properties of “Rancho San Carlos and Los Algodones”.  Currently it is all part of the Plan Conurbado (Urban Planning) de Desarrollo Empalme-Guaymas- San Carlos . The orderly growth of the community was made feasible by virtue of the planning and urbanization with potable water resources, electrical energy supply and roads constructed  for the first phase of growth of up to 36,000 habitants, even though up to now there are only about 7,000 habitants.   

Sr. Caballero continues on as the principal investor or “Macro Developer” and in that way has enticed many “Micro Developers” such as; the group of Tom Childers for the formation of the Hotel Posada, and the group of Don Alfonso Estrada for the formation of the Club de Golf (Golf Club) that was run locally by Ing. Cesar Estrada. David Perez for the construction of the Hotel Fiesta and the Condominium “Triana”. Donald Rastvold for the construction of Condominiums “Conquistador”.  Dr. Enrique Rodriguez MotaVelasco of the RV Trailer Park “Tetakawi”.  Mr. Mauro Felix who constructed the Plaza and Hotel Los Jitos and the condominiums Loma Bonita. Marcos Russek and Octavio Llano Zaragoza who built “Club Med”. Sr. Llano also built the Torre Guaimas, and his projects of Marina Real, Condominiums Solymar, the housing developments Costa del Mar, Puesta del Sol and Vista Marina.  Mr. Jorge Escalante who built the “Yaqui” Condominium.  Edward and Teresa Grossman who purchased the original Marina of San Carlos and transformed it into one of the best Marinas in Mexico with the Group “Situr” of Mr. Jose Martinez Huitron, who also built the Hotel Plaza las Glorias (Marina Terra Hotel whose owners now are Eduardo and Roberto Lemmen Meyer), and the residential development Caracol Peninsula built by Jim Lancaster. The housing development in Sector La Bahia that was built by Ing. Hector Lopez.

         Mr. Caballero also enticed  the Group “Asag” that built the initial highway to San Carlos that was done in stages by Fernando, Carlos Benito and Alejandro Astiazaran Aguilar, who also built the lavish hotel “Plaza San Carlos”, and Mr. Manriques Gonzalez  who built the El Mirador RV park: and in his time Ing. Oscar Ruiz Almeida who built the runway for the classic film “Catch 22”, and so many more people who have escaped his memory.

To end the virtual tour, Don Rafael confessed to me that he is writing a book on San Carlos based in 3 chapters; first, San Carlos before his arrival. Second, San Carlos now.  Third, San Carlos as it may be, 100 years after it’s founding in 2063.  The first part will contain notable details since the creation of the Sea of Cortes, the San Andres fault, the creation of volcano petrified Tetas de Cabra (Tetakawi mountain), the legend of Lola Casanova, etc. The second part contemplates inserting testimony with photographs of the residents and their homes, histories on how they came to live here. The third part will contain architectural projections and statistics on the visualization of San Carlos in the year 2063.

Mr. Caballero also confided in me his feelings of sublime satisfaction with our developers, contractors, service providers, residents and visitors. With that ever present smile and twinkle in his eyes he said “It is precisely them who put such a vibrant imprint on this community, so all can enjoy the beauty and magic of San Carlos ”.  I was also enticed into his plan, first I came as a visitor and now I’m a participating resident, and consider myself fortunate to be here raising my own Mexican family, but I must admit I first met my friend Rafael T. Caballero 17 years ago, purely by coincidence, but that’s another story.  

Written by

John J. Bartlett Jr. 

Director of Operacions

San Carlos Marketing Company

 

 

GRUPO CABALLERO COMPANIES

Cia Turística de San Carlos, S.A.

Elca, S.A.

San Carlos Bay Shores, S.A.

San Carlitos, S.A.

Nuevo Guaymas, S.A.

El Baviso, S.A.

Inmobiliaria San Carlos, S.A.

Inmobiliaria El Creston, S.A.

Saraga, S.A.

Ora de San Carlos, S.A.

Operadora Hotelera de San Carlos, S.A. de C.V.

Vacaciones Ilimitadas de San Carlos, S.A. de C.V.

San Carlos Marketing Company, S.A. de C.V.

Promotora de San Carlos, S.A. de C.V.

Transformadora San Carlos, S.A. de C.V.

Sistemas Alotrópicos Descontaminantes, S.A. de C.V.

Applied Water Technologies, S.A. de C.V.

SAN CARLOS MARKETING COMPANY S.A. DE C.V.    Plaza Comercial Los Jitos Local #23  Phone: (622) 226 00 70

info@si-sancarlos.com